Asian Business Research Journal

Explore Factors Affecting Domestic Tourists' Choice of Spiritual Destination in Nghe an, Vietnam

Quang Thang Dao — 2025-06-03

Nghe An, Vietnam has nearly 2,500 historical and cultural relics, stretching from the sea to the high mountains, not only rich in artistic and architectural value, but also rich in history and culture. Spiritual tourism destinations (DLTL) in Nghe An have been attracting domestic and foreign tourists, satisfying the need to explore and find a place of spiritual peace. To explore the factors that influence the decision to choose a tourism destination in Nghe An recently, the research team, through a survey of 400 tourists, has shown that there are 7 groups of factors that influence the decision to choose. tourism destination, including: Destination Image (DD), Destination promotion activities ( QB), Reference group (TK), spiritual Attitude (TDTL), Discovery motivation (DCKP), Spiritual motivation (DCTL). Exploring these factors helped tourism businesses clearly identify the name and impact of factors that influence on domestic tourists’ decision to choose a spiritual destination in Nghe An. The proposed feasible solutions in this article could help businesses supplement and adjust destination promotion policies in the next period.

Financial Market Integration and Economic Growth: Assessing the Role of Cross-Border Investments in Africa

Akomolehin Francis Olugbenga — 2025-06-05

This research studies how African countries’ economic growth is linked to the integration of their financial markets and the flow of investments across borders. While new regional projects like AfCFTA and AELP are being implemented, the African financial sector remains divided, so the continent cannot maximize the benefits of global financial linkages for broad development. Reviewing ECOWAS, SADC and COMESA regions combines with comparative case analysis helps see the effects of economic integration on capital inflows, the smoothness of markets and lasting economic results. Secondary data and institutional reports provided by the IMF, AfDB, UNCTAD and ASEA are used in the research, together with thematic and comparative analysis to determine what helps and hinders financial integration. The results show that digital growth, unified laws and partnerships are important, while unreliable currency, weak institutions and political challenges continue to obstruct the system. East Africa’s markets are more separated, so they have not advanced as much under ECOWAS’ progress as West Africa has, due to better monetary coordination. The study stresses that to achieve significant economic growth in Africa, reforms should be phased out by harmonizing policies regionally, digitalizing finances and strengthening institutions, all based on the Sustainable Development Goals (SDG 8 and SDG 17).

The Impact of Digital Financial Literacy on Fintech Adoption among Students in Hanoi

Dinh The Hung — 2025-06-19

This paper aims to investigate the impact of digital financial literacy on the adoption of financial technology (Fintech) among secondary and tertiary students in Hanoi, Vietnam. Integrating theoretical frameworks such as Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Theory of Planned Behavior (TPB), this study explores the influence of various factors - including performance expectancy, risk perception, subjective norms, perceived behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior - on the intention and actual use of Fintech. Based on empirical findings, the authors propose recommendations to enhance digital financial literacy among students, highlighting its pivotal role in expanding access to and adoption of modern financial services.