The Structural Influence of Personal Branding on Perceived Employability in the Beauty Pageant Industry in Thailand for Long-Term Sustainability

Authors

  • Phakamat Phumkerd Graduate College of Management, Sripatum University, Bangkok, Thailand.
  • Vichit U-on Graduate College of Management, Sripatum University, Bangkok, Thailand.

DOI:

https://doi.org/10.55284/s5yv3p57

Keywords:

Personal branding, Perceived employability, Beauty industry, Self-expression, Social interaction, Personal values.

Abstract

This academic article aims to present knowledge from a literature review on self-expression, social interaction, personal values, personal branding, and perceived employability in Thailand's beauty industry for sustainable careers. The article focuses on explaining the meanings, origins, components, and relationships of variables related to these issues. The literature review reveals that these factors directly impact job opportunities and career sustainability in the Thai beauty industry in the digital age, which is a key approach to developing potential and ensuring the future sustainability of this industry.

Published

2025-10-03

Issue

Vol. 2025 No. 3 (2025)

Section

Articles