About the Journal
International Journal of Marketing Practices
ISSN: 2308-2755
International Peer-Reviewed Open Access Journal in Marketing Studies
Frequency
Monthly
Monthly
Language
English
English
Publication Model
Open Access
Open Access
Article Processing Charge
USD 55
USD 55
About the Journal
International Journal of Marketing Practices (IJMP) aims to provide a leading global platform for the dissemination of high-quality research, innovative methodologies, and practical insights in the field of marketing.
The journal seeks to bridge the gap between theory and practice by encouraging contributions that advance academic understanding and offer actionable implications for marketing professionals, policymakers, educators, and business leaders.
IJMP aspires to foster a community of scholars and practitioners dedicated to shaping the future of marketing in a rapidly evolving global marketplace.
Aims and Scope
IJMP welcomes original research articles, conceptual papers, case studies, review articles, and applied studies covering marketing and related interdisciplinary fields. The journal particularly encourages research that integrates marketing with technology, economics, psychology, sociology, data science, and management practice.
1. Consumer Behaviour and Marketing Psychology
Topics include consumer behaviour, buyer decision-making, customer motivation, perception, attitude formation, loyalty, satisfaction, cultural influences, and psychological dimensions of marketing.
2. Digital, Social Media, and E-Commerce Marketing
Topics include digital marketing, social media strategy, influencer marketing, content marketing, mobile marketing, search marketing, online consumer engagement, retail technology, and e-commerce strategies.
3. Brand Management, Advertising, and Communication
Topics include brand strategy, brand equity, advertising effectiveness, promotional strategy, integrated marketing communication, public relations, corporate communication, and creative marketing campaigns.
4. Marketing Analytics and Strategic Decision-Making
Topics include marketing analytics, data-driven decision-making, market research, customer insights, marketing performance measurement, segmentation, targeting, positioning, and strategic marketing planning.
5. International, Cross-Cultural, and B2B Marketing
Topics include international marketing, cross-cultural marketing, global branding, export marketing, B2B marketing, relationship management, channel strategy, business networks, and market entry strategies.
6. Services, Sustainability, Innovation, and Societal Marketing
Topics include services marketing, customer experience, green marketing, ethical marketing, sustainable marketing practices, marketing innovation, technology adoption, public policy, and societal issues in marketing.
Indexing, Listing, and Archiving
Academic Search
Google Scholar, RePEc
Google Scholar, RePEc
Discovery Services
BASE, Scilit, WorldCat
BASE, Scilit, WorldCat
DOI Registration
DOI, Crossref
DOI, Crossref
Digital Preservation
LOCKSS
LOCKSS
Open Archives
PKP Open Archives Harvester
PKP Open Archives Harvester
Global Library Access
WorldCat
WorldCat
Open Access Policy
International Journal of Marketing Practices follows a full Open Access publishing model. All published articles are freely and permanently available online immediately upon publication without subscription or access barriers.
The journal supports unrestricted access to scholarly research to promote global knowledge exchange, wider readership, academic collaboration, citation visibility, and the practical application of marketing research.
Make a Submission
IJMP invites scholars, researchers, practitioners, policymakers, and industry experts to submit high-quality manuscripts that advance marketing knowledge, innovation, and professional practice.
